What is Social Branding?

Social Branding is not just for multinationals and large digital marketing teams, it is a key practice for every small and medium sized business who wants to remain relevant and engaging online, but what exactly is Social Branding?

Simply, it is how you chose to display your company’s brand image across social platforms, adapting to each channel while remaining consistent to some core principles and traits of the business.

Some companies find it difficult to show a proven ROI when it comes to social media but what SMB’s of all types must realize is that Social can be put to work for other benefits not directly linked to the bottom line such as Customer Care, Customer Research and Brand Awareness to name but a few.

Most likely, you do not need to be on every social platform, just the ones relevant to your customers. Don’t waste your time and resources on a platform where only a fraction of your audience reside. Using tools and research from sites like Social Sprout, we can get a breakdown of user demographics and behavior by platform.

You can see through that linked article that spending your time on Twitter trying to reach teens is far less effective than focusing on Instagram for example. When researching what channels are best for your business you need to ask:

Is the audience on this platform one which can help us meet our business goals?

Are we adapting our tone and content on each platform for them?

Is this channel suitable for a different business objective apart from selling?