Has Facebook lost the plot?

As you may have heard by now, Facebook dropped a supposed "bombshell" last week and announced that it will be reducing how much we see brands and business pages posts in our News Feed as part of an effort to "put friends and family at the core of the (Facebook) experience".

The reaction i'v seen from digital marketers and commentators has been mixed and quite often hysterical. But what are the changes?

Quite simply, you will see less page posts from business pages.

In other words, you can't play for free anymore, no matter how good your content is.

First of all, this has been coming for a long time. The organic reach of a normal Facebook business page posts has been declining year on year with the average post getting about 3% reach of its fans towards the end of last year.

For this reason our last (and introductory) blog post addressed those businesses that still hire ineffective Social Media Managers who do little more than make 3 posts a day and Photoshop up a nice poster for you with little or no knowledge of how to actually put in place effective paid advertising.

At Short Digital, we actually see this latest change to their News Feed algorithm as good news for both us and our prospective clients.

Now more than ever it is crucial to sit down with someone who can actually put in action a social strategy for you that goes beyond clogging up everyone's news-feed with click bait and meaningless posts.